“Help – I’m Stuck”: The Email That Restarted a Dead Deal
- Jens P Edgren
- Mar 26
- 3 min read
It started with an email.
The subject line read:
“Help – I’m stuck.”
When we spoke, it quickly became clear what had happened.
The customer had done their job. And then some.
They asked all the questions.Dug into the details.Pushed for specifications.
They had, more or less, been handed the blueprint of the entire solution.
But the deal?
Completely stuck.
No movement. No decision. No progress toward closing.
“What should I do now?”
My answer was simple.And a bit uncomfortable:
Tell the truth.
Turn your contacts into Champions.
So she did.
“We’ve both done the work.What remains is a management decision on whether you want to move forward with us.See what you can do – and let’s talk next week.”
And in that moment, something important happened:
She let go of control.
That’s exactly what we, as salespeople, hate.
Not pushing.Not chasing.Not “driving the process.”
But here’s the truth:
Only the customer can buy.
Three weeks of silence…
One week passed.Nothing.
Another week.Silence.
Three weeks later, the reply came:
“We’ve received approval from leadership to move forward to negotiation.”
The deal was alive again.
So what really happened?
She stopped acting like a vendor.
And started acting like a partner.
She moved responsibility to where it belongs:
👉 With the customer
But here’s the real lesson
This situation could have been avoided entirely.
Why deals get stuck- “Help – I’m Stuck
Without a clear plan, the same problems happen again and again:
You rely on a Champion with no mandate
You get stuck in legal
You enter endless technical discussions
The MEDDICC Solution: A Go Live Plan
This is where MEDDICC becomes practical.
Not theory.
A tool.
Ask these questions early:
When do you want to go live?
What decisions need to be made?
How do we become an approved vendor?
What does the financial case look like?
What technical requirements exist?
Nothing complicated.
But critical.
Sales is a journey — plan it
When you travel, you:
Check the map
Pack
Follow a schedule
So why not do the same in your deals?
Want to shorten your sales cycle?
Stop guessing.
Start planning.
Together.
Practical Tip (Call to Action)
After your first meeting:
Send a Go Live Plan.
A shared checklist
A roadmap
Something you both own
Final Thought
Do this consistently…
…and your deals won’t just move forward.
They’ll move faster.
Good luck,
Jens and friends
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