Question 1

What books are available to learn about MEDDICC and MEDDPICC?

Accepted Answer

Here are some recommended titles:

The New MEDDPICC: Sell more, faster by Jens Edgren & Björn Hansen
This book offers a structured approach to implementing the MEDDPICC methodology, including practical tools such as the MEDDPICC Sales Compass and implementation plans.

📖 Available on Amazon

You can find all our MEDDICC books here:

https://www.meddicc.se/category/bok-forsaljning

The art of booking customer meetings by Jens Edgren
This book focuses on mastering the art of booking client meetings and provides practical insights in just 60 minutes.

🎧 Available on BookBeat

🎧 Available on Apple Books

Question 2

Are there online courses available to learn MEDDPICC?

Accepted Answer

Yes, you can improve your sales skills through these online courses:

MEDDICC Sales Training: Sell more, faster by Jens-Peter Edgren
This course covers the MEDDICC methodology and offers tools such as the MEDDICC Sales Compass and practical exercises to improve your sales process.
🎓 Available on Udemy

MEDDICC Advanced Competitive Sales Strategies: Must Win Business by Jens-Peter Edgren
This course is designed for advanced sales scenarios and focuses on winning business in competitive environments using the MEDDICC framework.
🎓 Available on Udemy

MEDDICC - the art of asking questions the right way
How to ask MEDDICC questions and get the answers you need to sell more, faster
🎓 Available on Udemy

Question 3

Will I receive a certificate after completing the course?

Accepted Answer

Yes, after completing the courses on Udemy, you will receive a certificate of completion, which can be a valuable addition to your professional credentials.

Question 4

Are these courses suitable for beginners?

Accepted Answer

Absolutely. The courses are designed to cater to both beginners and experienced sellers and provide fundamental knowledge as well as advanced strategies.

Question 5

Why should I, as a salesperson, train at MEDDPICC?

Accepted Answer

By training MEDDPICC, you develop your ability to ask sharp, value-creating questions, avoid time-wasting pipeline risks, and drive the deal closer to closing faster. Training builds habit and confidence – the key to standing firm in every sales conversation.

Question 6

What difference does it make when the seller asks the right questions?

Accepted Answer

The right questions unlock the customer's real needs, reveal financial value, and reveal the decision-making process. It shifts the conversation from 'pitch' to consultation, increasing customer trust and enabling faster decisions.

Question 7

How does MEDDPICC break with traditional sales calls?

Accepted Answer

Instead of chasing meeting bookings and product demonstrations, MEDDPICC focuses on qualification and proof of value. You avoid “cutesy sales talk” and instead put yourself and the customer’s business at the center from the first conversation.

Question 8

What is MEDDPICC and how does it work?

Accepted Answer

MEDDICC is a proven qualification and governance model for complex B2B deals. By systematically reviewing Metrics, Economic buyer, Decision criteria, Decision process, Identify pain, Champion and Competition, you ensure that each opportunity is realistic and that you focus on the right deals.

Question 9

What does each letter in MEDDPICC mean?

Accepted Answer

M- Metrics
E- Economic Buyer
D- Decision Criteria
D- Decision Process
P- Paper Process
I- Identify Pain
C- Champion
C- Competition

Question 10

What concrete results can I expect after MEDDPICC training?

Accepted Answer

Increased pipeline accuracy, shorter sales cycles, higher win rates and better forecasts. You move from guesswork to data-driven decisions, which greatly increases your closing rate.

Question 11

How do I implement MEDDPICC in my sales team?

Accepted Answer

Start with a joint training in MEDDICC principles, follow up with regular coaching and case training. Use tools (e.g. CRM fields for each MEDDICC step) and hold short weekly meetings where each deal is reviewed against the model.

Question 12

Why is the book “MEDDICC Sell More, Faster” by Jens Edgren the most important thing to read?

Accepted Answer

Jens Edgren's book combines a deep theoretical understanding of MEDDICC with practical scripts, examples and exercises. You will be given the tools to immediately raise your sales level – not in the future, but from the first chapter.

Question 13

How do I use the book in practice after reading it?

Accepted Answer

Work through chapters in your team: read, discuss key principles, role-play, and integrate new questions into your client conversations. Use bookmarks for the MEDDPICC steps you want to practice extra, and follow up with coaching based on actual client data.

Question 14

How do I get started with MEDDPICC.se?

Accepted Answer

Sign up for our newsletter, download our free MEDDPICC checklist and book a free introductory session. You can find everything at
https://meddpicc.se – take the step towards more qualified and faster business today!

Frequently asked questions

What books are available to learn about MEDDICC and MEDDPICC?

Are there online courses available to learn MEDDPICC?

Will I receive a certificate after completing the course?

Are these courses suitable for beginners?

Why should I, as a salesperson, train at MEDDPICC?

What difference does it make when the seller asks the right questions?

How does MEDDPICC break with traditional sales calls?

What is MEDDPICC and how does it work?

What does each letter in MEDDPICC mean?

What concrete results can I expect after MEDDPICC training?

How do I implement MEDDPICC in my sales team?

Why is the book “MEDDICC Sell More, Faster” by Jens Edgren the most important thing to read?

How do I use the book in practice after reading it?

How do I get started with MEDDPICC.se?

Economic Buyer

Decision Criteria

Decision Process

Paper Process

Identify Pain

Champion

Competition

About MEDDPICC

MEDDPICC Products

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